Award-Winning CFO Uncovers The Hidden Profit Leaks Costing 7-Figure Builders Thousands Per Job...

How A Melbourne Builder Discovered The “Profit Mirage” Hidden Inside His Jobs, Secretly Costing Him $44,977+ Per Project!

Take The FREE Profit Leak Snapshot™ And Get Your Instant 0–100 Builder Leak Score  So You Can See Where Profit May Be Slipping Through The Cracks In Your Jobs, Cashflow And Reporting.

Get My FREE Profit Leak Snapshot™ Score
Trusted By 347+ Australian Businesses
From The Desk Of Tom Simic,

7 X Business Award Finalist and
Young Chartered Accountant of the Year Winner (2025)

Dear Builder,

Let me tell you about a conversation I've had more times than I can count.

A builder sits down across from me. Good operator. Doing real numbers - seven, eight million a year. The phone won't stop. The team's flat out. Jobs booked months ahead.

By every outside measure, the business is flying.

Then he goes quiet. And he says some version of the same line every time:

"Tom… we're busier than we've ever been. So why is there never any money in the bank?"
‍I want to give that feeling a name.

Most builders carry it for years without one.

I call it the Profit Mirage.

It's when the order book's full, the team's run off their feet, and money's pouring in and out faster than you can track it, but every month you look at the bank balance and think where the hell did it all go?

‍The revenue looks like money. The jobs look profitable.

But when you reach for it, your hand closes on nothing

Here's an example because you really need this to land...
The 'Profit Mirage' Cycle - The 'Profit Mirage' - The 'Profit Mirage' - The 'Profit Mirage' - The 'Profit Mirage' - The 'Profit Mirage' - The 'Profit Mirage' - The 'Profit Mirage' - The 'Profit Mirage' - The 'Profit Mirage'

$1.24 million flowed through the account that month.

Twenty-three grand left standing at the end of it.

And this isn't even a failing business.

its typically a busy, successful builder who has no idea the margin is walking out the back door while he's busy trying to bring in more work for the team in the front door!

Start FREE Profit Leak Snapshot™ now
Trusted By 347+ Businesses
I've solved the 'Profit Mirage' problem for 341+ businesses...

I've had the pleasure of working with Tom who is an ever-evolving financial guru. He is very knowledgeable, and I felt completely comfortable when working with him. I would recommend him to any business looking to improve their finances and future potential!
‍

James Scott

Developing a relationship with Tom & Simic Financial has been one of the best decisions we've made as a small business. Tom's level of service and eye for detail is top class!
There's no financial problem too big or small for Tom to help us work through! Would highly recommend Simic Financial

Branden Johns

Tom and the team have been instrumental in helping some of our clients go from strength to strength. We are also clients and have seen a huge benefit in their proactive approach


‍

Alex Bondoux

I've had the pleasure of working with Tom since 2019 and would recommend Simic Financial to any business owner looking for a professional, strategic advisor, to help achieve their financial success.


Adam Fiske

Tom has a wealth of knowledge in all areas of the business and finance matrix. Simic Financial has been a great asset to have in our court, working alongside us to get the best out of our operations. Highly recommend.
‍
‍

Katie Prowd

Tom took the time to understand what I’m building and shared clear, practical insights that I’ve already been able to apply. It’s rare to find someone who combines deep financial and legal knowledge with such a genuine willingness to help. Highly recommend Tom and the team

Alex Rawson

I recently had the pleasure of working with Tom and it was a great experience. Tom's professionalism made navigating hard financial decisions seem easy. Timely communication and a genuine commitment to client satisfaction sets Tom apart. Highly recommend

Damien Souness

Recently started working with Tom and couldn’t be happier! He has changed the ball game for us and our business, would absolutely recommend him to anyone looking for a smart, proactive accountant!


Sylvester Isaacs

Tom is the best accountant that I had the fortune to work with. Look no further if you or your business needs someone to do E2E financial accounting.

I trust in Tom and so should you. Giving him a 5 star recommendation as he makes sure your balance sheet looks well-balanced.

Soujanya Datta

Reliable, professional and knowledgeable are just a few words that stand out when utilising the service that Tom provides. Highly reccomend to anyone and everyone!

Taylor Read

See Where Your Building Company Could Be Quietly Leaking Profit, Cashflow And Margin.

If you're sick of doing serious revenue but  feeling like there should be more money left over or tired of winning jobs, keeping crews busy, paying subbies, chasing claims, managing suppliers and still wondering why the bank account does not match the effort then read on...

we help growing building companies tighten up the financial processes that quietly drain profit, cashflow and owner confidence.Because once your building company is doing 7 figures, the problem usually is not just getting more jobs.The real problem is the money leaking out of the jobs you already have.

That is why we created the Profit Leak Snapshot™ - In just 2 minutes, you’ll get a clear score showing where your business may be exposed, so you can see what needs tightening before another “profitable” job turns into another cashflow headache.

Start FREE Profit Leak Snapshot™ Now
Trusted By 347+ Businesses

Your Books Look Fine… But A 2% Profit Leak Could Be Bleeding $200,000 A Year

Take a builder turning over $10 million. A leak of just 2% (one slipped variation here, a labour blowout there) could mean a $200,000 a year hole in your bottom line.

‍Now sit with that. Over five years, that same 'invesible' 2% leak turns out to be more than $1 million - That's a new truck and a full crew...or a deposit on that home your family actually wants.

And to rub salt in the wounds..The Profit Mirage never shows up as one big leak.

Your accountant and bookkeeper see clean books and think everything's fine because on paper, it is...

until the year closes and the profit you thought you made simply isn't in the account.

Start FREE Profit Leak Snapshot™ Now
Trusted By 347+ Businesses

Here’s What Your 'Profit Leak Snapshop' Could Expose In Just 2 Minutes...

1
Whether Your Building Company Is Actually Profitable… Or Just Busy
Your revenue might look strong on paper, but this snapshot helps reveal whether the business is actually keeping enough margin after labour, materials, subbies, delays, overheads and job blowouts are taken into account.
2
Where Profit May Be Leaking Before The Job Even Starts
If your quoting process is too loose, too rushed, or based on old pricing, your jobs may already be under pressure before work begins. Your score helps show whether your quotes are protecting profit or quietly setting you up to lose it.
3
Whether Variations Are Being Captured Properly… Or Slipping Through The Cracks
Extra work, client changes and scope creep can drain thousands from a job if they are not documented, approved and claimed fast enough. This snapshot helps flag whether your variation process is tight or costing you money.
4
How Much Cash Could Be Getting Trapped In WIP And Progress Claims
You can be doing the work, earning the money and still feel broke if claims are delayed, WIP is unclear or cash is stuck inside live jobs. Your score helps show whether money is flowing properly or being trapped in the system.
5
Whether Labour, Materials And Supplier Costs Are Eating Your Margins
Small overruns do not feel like much in the moment. But across multiple jobs, they can quietly destroy the profit you thought you had. This snapshot helps reveal whether your cost control is strong or exposed.
6
Whether Labour, Materials And Supplier Costs Are Eating Your Margins
If the numbers only show up after the job is finished, they are not helping you steer the business. They are just telling you what went wrong. Your score helps show whether you have useful visibility or financial hindsight.
7
What Part Of The Business Needs Tightening First
The goal is not to overwhelm you with finance jargon. It is to give you a clear starting point, so you can see whether the biggest leak is coming from quoting, WIP, variations, claims, costs, cashflow or reporting.
Start FREE Profit Leak Snapshot™ Now
Trusted By 347+ Businesses

Find Out Where Your Building Company Is Leaking Profit In 2 Minutes Flat

Get Instant Access To Your Free profit Leak Snapshot Now

Every month you wait, the leak keeps running - margin you'll never get back. Two minutes today could be the cheapest thing you do for the business all year.
Start FREE Profit Leak Snapshot™
Trusted By 347+ Businesses